Deanna Fleming Chief Revenue Officer

Originally from Ontario, Canada, Deanna has over 15 years of hands-on experience in Marketing, Trade Marketing, and Sales across consumer packaged goods and technical apparel industries, respectively. As VP of Marketing and E-Commerce, Deanna drives the development of Brand and Marketing strategies to help grow Face Reality Skincare as the #1 Professional Acne Brand, support our growing community of Certified Acne Experts, and help people experiencing acne find an effective, long-term solution.

Kate Bowyer VP of Service and Operations

Kate is a UC Berkeley alum with extensive experience in Service, Product, Change Management and Business Operations. She started her career in Market Research and later ran a digital transformation initiative for a Financial Investment firm, but ultimately followed her passion for empowering small business owners to be more successful by delivering life changing experiences and results. With 12 years of experience in the skincare industry, Kate brings Face Reality a passion for helping estheticians expand their skincare knowledge and grow their business by helping their clients get clear.

Chaz Dumas Chief Financial Officer

A San Francisco Bay Area native, Chaz has spent over 20 years in Finance and Accounting with over 10 years focused on consumer products in the beauty industry. He has a wealth of experience helping companies grow and is applying those learnings to help Face Reality do the same. Chaz is a CPA, spending his public accounting years at the Big 4 firm, Ernst & Young. He is also a UC Berkeley Alum, earning his bachelor’s degree from the Haas School of Business. 

Angela Randev Controller and VP of Finance

Angela holds a master's degree in Accounting and Financial Management and a bachelor's degree in Business Administration. With over 20 years of experience in leadership roles across various industries including (but not limited to) manufacturing and healthcare, she brings with her a wealth of expertise in process improvement and designing financial systems for rapid-growth companies and startups. Drawn to Face Reality’s purpose and passion for building an inclusive, supportive community, Angela joined the team with the goal of helping the company scale successfully and continue to improve overall efficiency.

NANCY LEUNG VP of Product Development

Nancy is a UC Berkeley alum who brings over 20 years of beauty industry experience with a focus on product development, strategy and brand management. Her experience includes strategy, formula, testing, packaging, and product marketing for various notable brands including Amyris/Biossance and Perricone MD. She is excited to strengthen and grow Face Reality through new products and protocols that support Acne Experts and their clients, and to solidify us as the professional brand of choice for treating all aspects of acne.

Sonya Brown Chairwoman of the Board

Sonya joined Norwest in 2011 and brings more than 20 years of investment experience to her role as General Partner and co-Head of the firm’s Growth Equity team. Sonya is focused on growth equity and buyouts investing across a wide range of sectors with a particular interest in consumer products and services, internet/eCommerce, retail, and business services.

Sonya was previously at Summit Partners, a private equity firm with over $20 billion under management, where she worked for almost a decade in the Boston office and was responsible for leading the firm’s Consumer and Internet Industry Group in North America. Sonya was engaged in all aspects of the deal process including deal sourcing, due diligence, deal negotiations and board representation. Her most recent and past board directorships and investments include Aramsco (acquired by AEA Investors), Airborne Health (acquired by Schiff Nutrition), Physicians Formula (NASDAQ: FACE), Snap Fitness (acquired by TZP Group), and Sparta Systems (acquired by Thoma Bravo).

Prior to joining Summit, Sonya was a founder and General Partner of iXL Ventures, where she oversaw the funding and growth of numerous internet companies. In addition, she was Vice President of Corporate Development for the parent company iXL Enterprises, Inc., one of the largest global web development companies at that time.

Sonya sits on the advisory board of Harvard Business School’s California Research Center. She is an active speaker at numerous industry events and universities including ShopTalk, SXSW, theBoardlist, Harvard Business School, Stanford Business School and Northwestern University. She also contributes to Women’s Wear Daily and Forbes.

Sonya holds a Bachelor of Science degree from Northwestern University and an MBA from Harvard Business School. In addition, she is a Chartered Financial Analyst.

Patrick Romani Board Member & Co-Founder

A Bay Area native, Patrick began his career in the food and hospitality industry, first selling restaurant supplies then leveling up to part-owner of Larry Blake’s Restaurant, a premier blues club in Northern California. Patrick left the restaurant and nightclub business after 26 years to open Face Reality Acne Clinic with Laura Cooksey in 2005. With the subsequent growth of the Clinic, Laura became a sought-after educator, and the pursuit of developing exceptional products, training, and support propelled Face Reality to where we are today.

Diane Goostree Board Member

Diane is a healthcare executive with over 30 years of experience in the aesthetic, pharmaceutical and medical device space. Most recently, she was CEO of ALASTIN Skincare, Inc., a professional skincare company in the physician space, taking it from inception in 2015 to eventual acquisition by Galderma in 2021. Subsequent to the merger with Galderma, she was appointed Chair of the Alastin Advisory Board.Prior to ALASTIN, she was CEO of Intrepid Therapeutics, a company that developed several NCEs (New Chemical Entities) in the prescription dermatology space from pre-IND through Phase 3. Ms. Goostree’s background in Chemical Engineering along with her MBA in Finance, her Business Development background and her experience in startup and larger companies, give her the ability to understand both the scientific and business considerations impacting company strategies. She supports diversity in companies and served for 6 years on the board of Athena San Diego, a non-profit organization that provides college scholarships to women high school students in STEM and provides opportunities for networking and support for executive women in the STEM field. Ms. Goostree has a BS degree in Chemical Engineering from University of Kansas, and an MBA in Finance from UMKC.